[Ep.36] Customer segmentation: Leveraging technology to improve strategic effectiveness
Description
In this engaging episode of the podcast "Customer Segmentation: Leveraging Technology to Improve Strategic Effectiveness" we explore the dynamic world of customer segmentation and how businesses can strategically harness technology to enhance their effectiveness. Join us as we navigate through various facets, from popular customer segmentation methods to the transformative impact of customer segmentation in the context of evolving technological trends. We'll also delve into the role of Enterprise Resource Planning (ERP) systems in executing effective customer segmentation.
1. Popular ways to segment customers
2. Why do businesses need customer segmentation?
3. Key points about applying customer segmentation in the context of technology trends
4. Use ERP in effective customer segmentation
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Discover:
- Viindoo Software - ERP Software for Manufacturing companies.
- Artilce: Customer segmentation: Leveraging technology to improve strategic effectiveness
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Content: Jane Nguyen
Recording and mixing: Cuong Nguyen